Last year there was a competition at Superdry’s blogger event in which they asked all bloggers to style themselves using garments from next season’s collections (autumn and winter 2014). I was quite surprised to find out I won that competition as the PR team picked my look as their favourite. Then this year at the brand’s press event, they had invited fashion press/journalists to view the autumn/winter 2015 and take part in a new styling competition. To my complete amazement I won that as well. The lovely PR lady sent me a e-mail congratulating me and said to pick absolutely anything of my choosing from Superdry’s website and she would gift it to me. So I chose this fantabulous coat.
The photo of my outfit was taken by a random passer-by who happened to be an American girl in London. She had moved to the city only a few months ago, to study here. Judging from how good the photo is, I would say she has a natural talent, and it should be nurtured. She blushed when I told her that. I usually pull a meany-cold, bastard facial expression in my photos, so here is a rare hint of a smile!
Below is the look that won the competition, at the Superdry’s press event, Ham Yard Hotel.
