This was unexpected! The collection will be full of signature print and pattern, and will be created for womenswear and menswear by the Italian brand. It will also include accessories. “I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”. Consuelo Castiglioni, Founder and Creative Director.
“We all love the collection here at H&M and we believe that our customers will too. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring“. Margareta van den Bosch, Creative Advisor H&M.
The release date has been revealed as 8th March 2012 and will be available in around 260 stores worldwide. You will be able to buy the collection online as well but as I always tell people, it’s better to queue at a store if there is one nearby. The online site does suffer downtime due to heavy traffic. It will be the perfect opportunity for everyone to buy Marni’s clothes at affordable prices. I am looking forward to it!
Check out Marni’s website at: www.marni.com Now, here are some images. You will also find the official video further down.
In the photo below is Consuelo Castiglioni (Founder and Creative Director of Marni) on the left and Margareta van den Bosch (Creative Advisor for H&M).
