REPLAY Laserblast – faded eco-jeans using laser technology

The most common way of designing faded jeans which gives off that worn-out look is to blast the jeans with sand. Rather than employ the sand-blasting method, REPLAY now achieves the same look using laser technology. This way of producing the jeans is much more eco-friendly as there is an enormous 85% reduction in water consumption thanks to the technology. Using laser is also much safer for factory workers, and that is always a good thing.

I was invited along by REPLAY to have some breakfast at the opening event at Selfridges last Friday morning, and had a good chat with the team, discussing what Laserblast was about and how it works. After eating some croissants, I spent nearly 40 minutes having fun trying on some faded jeans in the changing room. I could not decide which pair I liked best – slim, regular, dark blue or light blue? Not easy but in the end I decided on a slim, dark pair! The REPLAY Laserblast jeans are available to buy right now in stores, including Selfridges.

The autumn/winter 2012-13 denim collection includes 5-pocket, regular fit, regular slim and slim models for men. Women have skinny and bootcut models to choose from. Enjoy the photos I took at the Selfridges!